Mexican craft beer: Coming from south of the border for your taste buds

Mike Snider, USA TODAYPublished 7:00 a.m. ET March 2, 2019 | Updated 12:32 p.m. ET March 4, 2019


While overall U.S. beer industry sales remain flat, Americans' thirst for craft beer continues to grow and Mexican beers such as Corona Extra and Modelo Especial have unquenched market appeal.

Could craft beer made by Mexican brewmasters be the next big beverage trend in the U.S.?

A trio of former Anheuser-Busch executives and a Mexican entrepreneur are betting on it with a new venture, Quest Beverage. The company has already introduced four beers into Houston and St. Louis and throughout Missouri, and the beers are now hitting markets in California, Illinois and Texas.




Quest Beverage is importing Mexican craft beers into the U.S. including from Mexicali, Mexico-based Cerveza Urbana’s Crossover IPA and its Blonde Ale. (Photo: Quest Beverage)

The beers currently being imported are a citrusy Crossover IPA and crisp Blonde Ale from Cerveza Urbana, based in Mexicali, Mexico, and a light, dry Kölsch ale and a malty, mildly bitter London-style ale called Cerveza Rrëy from Monterrey, Mexico.


A trio of trends points to potential success: